Founded in 1990 by Jimmy Iovine and Ted Field, the label transformed the global music landscape by aggressively backing cutting-edge hip-hop, rock, and pop artists. It secured early, historic dominance through strategic partnerships, most notably financing and distributing Suge Knight’s Death Row Records, which launched icons like Dr. Dre, Snoop Dogg, and Tupac Shakur. Interscope built a reputation for embracing controversial, counter-culture artists that other major labels rejected, driving massive commercial success with acts like Nine Inch Nails, Marilyn Manson, and Eminem.Today, Interscope maintains its position as an industry leader under the leadership of Chairman and CEO John Janick.